Writing Business Correspondence: This chapter explained how to properly exchange messages between business people, typically be emails, memos, and letters. I was not aware that there was a proper way to address different audiences in the business world when writing a correspondence, however, this is why we read the book! When planning your correspondence, there are three things you need to do. First, identify the purpose of the message, second, analyze the audience, and third, develop a strategy for accomplishing the purpose. When we are writing the message we need to be clear, complete, correct, and compelling. In relation to the 4 C's, we need to determine whether the letter is a good-news message or a bad-news message. If it is a good news message we should take a more direct approach, however, a more indirect agenda is better for bad-news messages and for messages that require strong persuasion. The most important aspect to take into account when writing business correspondence is your audience. As the writer, knowing how your audience understands the subject and how they feel about it will help you know how to persuade them and get them to do what you want.
Conveying the right message can often be a difficult thing to do, but understanding and applying the principles taught in chapter 6 are a great place to start. Master these principles, and you will feel empowered as you persuade people to do exactly what you want! My friends and I wanted to become youtube famous for our Harlem Shake video; however, I don't think we captured the attention of our audience wit this silly video.
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