This weeks reading consisted of two chapters from the textbook. Chapter eight was about writing proposals and solving problems, and chapter nine was about conducting and documenting business research; both of which I know absolutely nothing about! I'm not much of a writer or a business man, but there are a few things that stood out and will likely be useful for me to know at this stage of my life.
Problems are a normal and common part of any business, but being able to address and find quality solutions to these day-to-day problems are what determines the long-term success of any business. For the last 2 years I have been working to get a start-up business going with my father. Two weeks ago we were finally able to get a $500,000 loan. Now that we have the money things are running very smooth. The hardest part was finding solutions to all of the problems we crossed along the way. The book teaches that brainstorming, both in an individual and group setting, can foster creativity and help develop potential solutions to these types of problems.
The brainstorming process includes four basic steps:
1. Understand: Comprehend the problem and its related issues.
2. Incubate: Engage in divergent thinking, pondering endless possibilities, to discover possible solutions.
3. Develop: Discover, or uncover, one or more potential solutions.
4. Refine: Polish, and customize the idea to fi the need.
Creativity cannot be forced. We need to realize that often times the best ideas only come after long periods of persistently pondering over the problem at hand. It is usually more difficult to come up with the solution to the problem than it is to implement it. Brainstorming and developing solutions to problems took the most effort and time for us.
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